DrumWave is a fintech startup built on a simple idea: the data people create every day has value, and they should own it. Its dWallet app lets people collect their data in one place and turn it into real income through Data Savings Plans.

As the brand designer, I turned a complex, technical product into a consumer brand people could understand. I designed the dWallet launch campaign (email, offer cards and more than ten landing page variants), onboarding flows personalized for five audiences, and a color-coded card art system for each data category. I explored the identity for the dPay sub-brand and directed AI imagery throughout, working daily alongside the Chief Design Officer and product designers.